Fifteen years of honest advice and genuine parts, right on Tower Road.
Roshni Electric opened its shutters near Tower Road, Idar, with a simple idea: sell what you'd want in your own home, and explain it honestly. What started as a small counter selling bulbs and switches has grown into a full-range electrical store — but the way we treat every customer hasn't changed.
Whether you're an electrician stocking up for a project, a shopkeeper fitting out a new store, or a family rewiring a kitchen, we take the time to understand what you actually need before recommending a product.
Trust is earned one honest sale at a time — here's how we hold ourselves to that.
No duplicates or unbranded substitutes — ever.
Manufacturer defects handled without hassle.
We'll tell you if a cheaper option works just as well.
Most of our business comes from referrals.
Buying the right electrical product is only half the job. Here's what you can expect every time you deal with us.
We ask about your load, space and budget before suggesting anything.
Simple, practical tips on fitting and safe usage — free with every purchase.
Bulk orders for shops and electricians, ready the same day.
We help you claim manufacturer warranty — no runaround.
"Roshni Electric feels less like a shop and more like having an electrician friend who happens to sell parts too."
Have a question before you visit? We're just a call or WhatsApp message away.